Did you know that just a 0.38 star increase in a product’s review rating can boost it’s sales from mediocre to top-rated? Most sellers are aware that Amazon reviews are a major decision-making factor for customers, but how can they improve their ratings? One technique is to reach out to dissatisfied customers, try to find out what went wrong, and fix the situation, which might encourage them to remove the review. This is where Amazon Review Order Matching comes in.
How to Perform Amazon Review Order Matching
Amazon doesn’t make it easy for you to find out who left you a review, so I’m going to show you a method for matching reviews to orders with 100% accuracy. If you don’t want to perform all these steps manually, Shopswain is offering it’s AMZ Reviewer Finder for free for a limited time only (update: this promotion ended on April 25th, 2018). This Chrome extension will automatically match Amazon reviews to orders for you, so be sure to check it out!
Before you start:
Our method relies on Amazon’s messaging system information, so you should set up an automated email sending tool to send emails to ALL your orders. Otherwise, you should message your customers directly.
Step 1: Go to the review page, and find the review you are interested in
From the product page, you can get to the review page by scrolling to the bottom of the review section and clicking on the “See all __ reviews” button.
Use the search and filter functionality to find the review that you are looking for.
Click on the review title to go to the individual review page.
Step 2: Find and record the review date
The review date can be found in the header section of the review.
Step 3: Record the relevant product’s ASIN
Get the ASIN by copying the link address of the header on the individual review page, and then grab the ASIN query parameter from the link.
Step 4: Find the reviewer’s customer ID
First, click on the customer’s profile link.
Next, view the page source of the customer profile page.
In the page source, search for “customerID”.
Now that you have all the information necessary, you can start your order search.
Step 5: Log into Seller Central and go to the Manage Orders Page
Step 6: Go to Advanced Search Page
Step 7: Perform an Advanced Search to find relevant orders
On the Advanced Order Search page, fill in the ASIN that you found previously. Perform an exact order date search by specifying a date range. I like to specify a range that starts 3 months before the review date, and ends on the review date. Feel free to not include pending orders, and only look at shipped orders.
Step 8: Gather all the order IDs that came up in the search
You should see a list of orders, that come with an order ID. Record all these order IDs.
Step 9: Go to the Messaging platform in Seller Central
Step 10: Check the orders to see if the customer IDs match
For each order, search your messages with the order ID.
Then, view the page source when the message pops up.
On the page source, search for the customer ID that you recorded previously. You can use press Ctrl-F to start searching.
If you can’t find the customer ID in that page source, that means that order ID does not match with the customer ID, and you should continue trying the other order IDs on your list.
Once you’ve found the customer ID in a page source associated with an order ID, just go back to the original Messages page, and click on the order ID link on the right-side of the screen. Finally, you’ve found the right order!
Can’t find the right order? It is important to realize that there are a couple of possibilities. Reviews that are not verified purchases may not have matching Amazon orders. Also, if there are other suppliers of the same product, the matching order may belong to them.
Don’t feel like going through all this trouble to match reviews to orders? Or afraid you might miss a match? Then check out our Shopswain AMZ Reviewer Finder Chrome extension. The extension adds a button beside all your reviews, and will perform all these steps automatically for you. Free for a limited time only (update: this promotion ended on April 25th, 2018)!